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M.B.A. Marketing

  • M.B.A. Marketing

About the Programme

The scope of MBA in Marketing is burgeoning in today's global economic market. With an aim to reach out to the consumers quickly and efficiently, companies are today looking for professionals who have done their Masters in Business Administration with a specialization in marketing.

A Specialization in marketing will help the learners to enhance their skills to meet the diverse set of marketing challenges present in today's competitive business environment - from understanding the evolving needs of the consumer, to managing sales, to overseeing international marketing and distribution operations.

The specialization electives are curated and designed to augment the student's skills in such marketing-focused areas as market research, consumer behavior, product development, and relationship management, while expanding the core business knowledge and skill areas to build the perspective needed to interact effectively with executive management as a strategic partner.

At HITS, marketing is offered along with HR or Finance as a dual specialization which gives greater mobility to the students for wider career choices.

The students shall learn from certified domain experts, industry leaders and practitioners.

There are ample opportunities for students to work with campus startups and work on live projects to explore their potential and build their capabilities.

Marketing Electives

  • Digital and Social Media Marketing
  • Product and Brand Management
  • Consumer Behaviour
  • Retail Management
  • Sales and Distribution Management
  • Integrated Marketing Communication
  • Services Marketing
  • International Marketing

Career Opportunities

Marketing Manager, Brand Manager, Corporate Sales, Media manager, Product Manager, Digital Marketing Executive, Retailing Manager, Customer Relationship Manager

Duration : 2 Years