Master of Science (M.Sc) Visual Communication

Master of Science (M.Sc.) in Visual Communication with Specialization in AI & Digital Media

Hindustan Institute of Technology and Science (HITS) offers an advanced M.Sc. in Visual Communication program, blending art, technology, and communication. This specialization in AI & Digital Media focuses on AI-driven content creation, digital storytelling, interactive media, and data visualization, preparing students for careers in advertising, digital marketing, media production, and UX/UI design.

About the M.Sc. in Visual Communication Programme

In today’s technology-driven world, effective communication requires a deep understanding of content creation and presentation principles. The M.Sc. in Visual Communication equips students with the essential skills to excel in the Media & Entertainment (M&E) Industry, helping them navigate its evolving landscape. This program equips students with cutting-edge skills to redefine media landscapes using AI-powered strategies.

With the increasing integration of artificial intelligence, the specialization in AI & Digital Media provides expertise in digital media communication, which is especially relevant in the computational and digital age, where AI is transforming:

• Storytelling
• Branding
• Audience engagement
• Editorial decision-making

Core Focus Areas

• AI for Digital Media – Understanding AI-driven content creation, and interactive media.
• Immersive Media & UX/UI Design – Applying AI to enhance user experiences in gaming, advertising, and digital platforms.

Program Highlights

• State-of-the-art facilities: Television studio, Sound Recording Theater, Edit suite, Drawing Studio, Photography Studio, Multimedia lab.
• Hands-on experience: Live projects, workshops, and internships.
• Industry connections: Continuous engagement with professionals and experts.
• Outcome-Based Curriculum: Ensuring relevant skill development.
• International Opportunities: Semester Exchange Program for global exposure.

Eligibility

Any Undergraduate Degree

Vision

To encourage students to realize their creative potential and sharpen their skills in the field of media. The department aims at producing culture-conscious, development-oriented, socially responsible and committed media professionals

Mission

• To make students work responsibly, creatively, and ethically as an individual or as a member or a leader of a team in all media related multidisciplinary environments.
• To inculcate students to obtain effective communication skills, leadership quality, team spirit and creative skills to succeed in their professional careers
• To provide value-based education to the students which addresses the social needs
• Establish industrial interaction to improve the employability skills as well as the technical skills of students and the ability to solve complex technological problems in real-time.

PROGRAMME OUTCOMES (PO’s):

• PO1: Graduates will master the fundamentals of visual communication, including design principles and semiotics, to craft effective media messages.
• PO2: Graduates will demonstrate proficiency in digital media production, covering video editing, graphic design, and multimedia content creation.
• PO3: Graduates will integrate AI technologies into creative workflows to enhance productivity and innovation in media production.
• PO4: Graduates will exhibit advanced technical competence in managing end-to-end digital media projects from pre-production through post-production.
• PO5: Graduates will apply creative and critical thinking skills to develop compelling visual narratives and solve complex media challenges.
• PO6: Graduates will be industry-ready, upholding professional ethics while navigating the dynamic media and entertainment landscape.
• PO7: Graduates will excel in collaborative and leadership roles, effectively managing interdisciplinary teams in project settings.
• PO8: Graduates will commit to lifelong learning, continuously adapting to emerging technologies and evolving trends in digital media.

PROGRAMME SPECIFIC OUTCOMES (PSO):

• PSO1: Gain advanced knowledge of visual communication theories, design principles, and techniques to effectively convey ideas and narratives across diverse platforms.
• PSO2: Achieve mastery in practical tools and software for graphic design, video production, photography, animation, and other visual media applications, ensuring proficiency as a media professional.
• PSO3: Equip students with research methodologies and analytical skills to contribute to academic scholarship or develop industry solutions in visual communication and related fields
• PSO4: Cultivate creativity, innovation, and problem-solving skills to produce compelling visual content that resonates with target audiences in both local and global contexts.
• PSO5: Prepare students to excel in various career roles such as media producers, content creators, visual designers, and communication strategists, while fostering adaptability for emerging media trends

Semester

SEMESTER - I

SEMESTER - II

SEMESTER - III

SEMESTER - IV

SEMESTER - V

*Students will undergo internship for a period of 30 days in a Print media or ad agency

SEMESTER - VI

*Students will undergo internship for a period of 30 days in a TV Channel

SEMESTER - VII

*Students will undergo on Job Training for a period of 45 days in a media organisation

SEMESTER - VIII

*Students will undergo On Job training for a period of 45 days in a media organisation

List of Department Electives

• Motion Graphics & VFX Artist
• AI-Powered Graphic Designer
• UX/UI Designer
• Augmented Reality (AR) & Virtual Reality (VR) Developer
• AI-Driven Content Creator
• Data Visualization Specialist
• Digital Marketing & Social Media Strategist
• Interactive Media Designer
• AI-Integrated Journalism & Media Producer
• Media Academician & Researcher