Master of Science (M.Sc) Visual Communication

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About the Department

DEPARTMENT OF VISUAL COMMUNICATION

Master of Science (M.Sc.) in Visual Communication with Specialization in AI & Digital Media

Hindustan Institute of Technology and Science (HITS) offers an advanced M.Sc. in Visual Communication program, blending art, technology, and communication. This specialization in AI & Digital Media focuses on AI-driven content creation, digital storytelling, interactive media, and data visualization, preparing students for careers in advertising, digital marketing, media production, and UX/UI design.

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About the Program

DEPARTMENT OF VISUAL COMMUNICATION

About the M.Sc. in Visual Communication Programme

In today’s technology-driven world, effective communication requires a deep understanding of content creation and presentation principles. The M.Sc. in Visual Communication equips students with the essential skills to excel in the Media & Entertainment (M&E) Industry, helping them navigate its evolving landscape. This program equips students with cutting-edge skills to redefine media landscapes using AI-powered strategies.

With the increasing integration of artificial intelligence, the specialization in AI & Digital Media provides expertise in digital media communication, which is especially relevant in the computational and digital age, where AI is transforming:

  • Storytelling
  • Branding
  • Audience engagement
  • Editorial decision-making

Core Focus Areas

  • AI for Digital Media – Understanding AI-driven content creation, and interactive media.
  • Immersive Media & UX/UI Design – Applying AI to enhance user experiences in gaming, advertising, and digital platforms.

Program Highlights

  • State-of-the-art facilities: Television studio, Sound Recording Theater, Edit suite, Drawing Studio, Photography Studio, Multimedia lab.
  • Hands-on experience: Live projects, workshops, and internships.
  • Industry connections: Continuous engagement with professionals and experts.
  • Outcome-Based Curriculum: Ensuring relevant skill development.
  • International Opportunities: Semester Exchange Program for global exposure.

Eligibility

Any Undergraduate Degree

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Vision and Mission

DEPARTMENT OF VISUAL COMMUNICATION

Vision

To encourage students to realize their creative potential and sharpen their skills in the field of media. The department aims at producing culture-conscious, development-oriented, socially responsible and committed media professionals

Mission

  • To make students work responsibly, creatively, and ethically as an individual or as a member or a leader of a team in all media related multidisciplinary environments.
  • To inculcate students to obtain effective communication skills, leadership quality, team spirit and creative skills to succeed in their professional careers
  • To provide value-based education to the students which addresses the social needs
  • Establish industrial interaction to improve the employability skills as well as the technical skills of students and the ability to solve complex technological problems in real-time.
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DEPARTMENT OF VISUAL COMMUNICATION

PROGRAMME OUTCOMES (PO’s):

  • PO1: Graduates will master the fundamentals of visual communication, including design principles and semiotics, to craft effective media messages.
  • PO2: Graduates will demonstrate proficiency in digital media production, covering video editing, graphic design, and multimedia content creation.
  • PO3: Graduates will integrate AI technologies into creative workflows to enhance productivity and innovation in media production.
  • PO4: Graduates will exhibit advanced technical competence in managing end-to-end digital media projects from pre-production through post-production.
  • PO5: Graduates will apply creative and critical thinking skills to develop compelling visual narratives and solve complex media challenges.
  • PO6: Graduates will be industry-ready, upholding professional ethics while navigating the dynamic media and entertainment landscape.
  • PO7: Graduates will excel in collaborative and leadership roles, effectively managing interdisciplinary teams in project settings.
  • PO8: Graduates will commit to lifelong learning, continuously adapting to emerging technologies and evolving trends in digital media.

PROGRAMME SPECIFIC OUTCOMES (PSO):

  • PSO1: Gain advanced knowledge of visual communication theories, design principles, and techniques to effectively convey ideas and narratives across diverse platforms.
  • PSO2: Achieve mastery in practical tools and software for graphic design, video production, photography, animation, and other visual media applications, ensuring proficiency as a media professional.
  • PSO3: Equip students with research methodologies and analytical skills to contribute to academic scholarship or develop industry solutions in visual communication and related fields
  • PSO4: Cultivate creativity, innovation, and problem-solving skills to produce compelling visual content that resonates with target audiences in both local and global contexts.
  • PSO5: Prepare students to excel in various career roles such as media producers, content creators, visual designers, and communication strategists, while fostering adaptability for emerging media trends
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Curriculum

DEPARTMENT OF VISUAL COMMUNICATION

Visual Communication

Semester

SEMESTER - I

Sl.No.Course CategoryCourse CodeName of the CourseLTPCSTCH
1HSTLA2101/HLA2101/FLA2102LANGUAGE - I300303
2AEELA4104ENGLISH - I300303
3PC IVCB0101NTRODUCTION TO COMMUNICATION300313
4PC VCB0102INTRODUCTION TO COMMUNICATION300313
5 AEVCA0103VALUE EDUCATION200202
PRACTICAL
6PCVCB0131BASIC DRAWING PRACTICAL006326
7PCVCB0132GRAPHIC DESIGN PRACTICAL005225
Total1401120625
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours

SEMESTER - II

Sl.No.Course CategoryCourse CodeName of the CourseLTPCSTCH
1HSTLA2116/FLA2116/HLA2116LANGUAGE II300303
2AECourse CategoryENGLISH - II300303
3PCVCB0116PRINCIPLES OF ADVERTISING310414
4PCVCB0117PHOTOGRAPHY300313
5AEVCA0118MEDIA AND ENVIRONMENT200202
PRACTICAL
6PCVCB01412D DESIGN & PAINTING PRACTICAL005325
7PCVCB0142STORYBOARD DESIGNING PRACTICAL005325
Total14011021625
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours

SEMESTER - III

Sl.No.Course CategoryCourse CodeName of the CourseLTPCSTCH
1PCVCB0201PRINCIPLES OF JOURNALISM310424
2PCVCB0202MEDIA INSTRUMENTS300323
PRACTICAL
3PCVCB0231BASIC PHOTOGRAPHY PRACTICAL005305
4PCVCB0232DIGITAL ART & DESIGN PRACTICAL005305
5PCVCB0233MAGAZINE PRODUCTION & LAYOUT DESIGN PRACTICAL005305
6PCVCB0234SOFT SKILLS (WRITING FOR MEDIA)004204
Total 060119180426
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours

SEMESTER - IV

Sl.No.Course CategoryCourse CodeName of the CourseLTPCSTCH
1PCVCB02116MEDIA PRODUCTION400414
2PCVCB02117MEDIA CULTURE AND SOCIETY400414
PRACTICAL
3PCVCB0241NEW MEDIA PRODUCTION PRACTICAL005305
4PCVCB0242ADVANCED PHOTOGRAPHY PRACTICAL005325
5PCVCB0243SOFT SKILLS (Anchoring Skills)004204
6PCVCB0244SET DESIGN PRACTICAL004204
Total821818626
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours

SEMESTER - V

Sl.No.Course CategoryCourse CodeName of the CourseLTPCSTCH
1PCVCB0301FILM STUDIES310424
2DE ELECTIVE – I300313
PRACTICAL
3PCVCB0331TELEVISION PROGRAM PRODUCTION006306
4PCVCB0332VIDEO EDITING PRACTICAL006306
5PCVCB0333AUDIO PRODUCTION AND PODCASTING PRACTICAL006306
6SEVCB0334INTERNSHIP – I****200
Total611818325
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours

*Students will undergo internship for a period of 30 days in a Print media or ad agency

SEMESTER - VI

Sl.No.Course CategoryCourse CodeName of the CourseLTPCSTCH
1PCVCB0316SOCIAL MEDIA CONTENT & DESIGN310404
2PCVCB0317MEDIA BUDGETING & DISTRIBUTION300303
3PCVCB0318MEDIA LAWS AND ETHICS300313
PRACTICAL
4PCVCB0341SHORT FILM MAKING PRACTICAL008428
5PCVCB0342AD FILM MAKING PRACTICAL006306
6PCVCB0343INTERNSHIP 2****400
Total911421323
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours

*Students will undergo internship for a period of 30 days in a TV Channel

SEMESTER - VII

Sl.No.Course CategoryCourse CodeName of the CourseLTPCSTCH
1PCVCB0401MEDIA AND PUBLIC RELATIONS400414
2PCVCB0402MEDIA RESEARCH METHODOLOGY400414
PRACTICAL
3PCVCB0431VISUAL EFFECTS PRACTICAL006306
4DE ELECTIVE – II006316
5DEVCB0432RESEARCH PAPER WRITING004204
6SEVCB0433ON JOB TRAINING 1****8*-
Total801624324
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours

*Students will undergo on Job Training for a period of 45 days in a media organisation

SEMESTER - VIII

Sl.No.Course CategoryCourse CodeName of the CourseLTPCSTCH
1DE ELECTIVE – III400414
2PCVCB0416MEDIA MANAGEMENT400404
PRACTICAL
3PCVCC0451DOCUMENTARY PRODUCTION006361
4DEVCC0452DISSERTATION--1261012
5SEVCC0453ON JOB TRAINING 2****8*-
Total8018251226
L – Lecture; T – Tutorial; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours

*Students will undergo On Job training for a period of 45 days in a media organisation

 

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Visual Communication

List of Department Electives

SEMCOURSE COURSECOURSE CODENAME OF THE COURSELTPCSTCH
Elective I
VDEVCC0351ACOUSTICS & SOUND DESIGN300313
VDEVCC0352VIRTUAL REALITY PRODUCTION300313
VDEVCC0353DIGITAL MEDIA CONVERGENCE & CULTURE300313
Elective II
VIIDEVCC0451PUBLIC SERVICE AD FILMMAKING006316
VIIDEVCC0452VIDEO SONG FILMMAKING006316
VIIDEVCC04533D ANIMATED AD FILMMAKING006316
Elective III
VIIIDEVCC0466COMMUNICATION FOR DEVELOPMENT400414
VIIIDEVCC0467ENVIRONMENT & HEALTH
COMMUNICATION
400414
VIIIDEVCC0468POLITICAL COMMUNICATION400414
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Career Opportunities

DEPARTMENT OF VISUAL COMMUNICATION

  • Motion Graphics & VFX Artist
  • AI-Powered Graphic Designer
  • UX/UI Designer
  • Augmented Reality (AR) & Virtual Reality (VR) Developer
  • AI-Driven Content Creator
  • Data Visualization Specialist
  • Digital Marketing & Social Media Strategist
  • Interactive Media Designer
  • AI-Integrated Journalism & Media Producer
  • Media Academician & Researcher 
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