As the world moves further into technology-based communication, it is important for professionals to understand the approaches and techniques the way content is designed and displayed. A degree in Visual Communication provides the skills to do that. The Visual communication program trains students for the communication needs of the industry and society. Students integrate prototyping, technology, aesthetics and context to develop strategies and solutions that give form to Print, Radio Television and Digital media environment.
Visual Communication
Vision
To encourage students to realize their creative potential and sharpen their skills in the field of media. The department aims at producing culture-conscious, development-oriented, socially responsible and committed media professionals
Mission
To make students work responsibly, creatively, and ethically as an individual or as a member or a leader of a team in all media related multidisciplinary environments.
To inculcate students to obtain effective communication skills, leadership quality, team spirit and creative skills to succeed in their professional careers
To provide value-based education to the students which addresses the social needs
Establish industrial interaction to improve the employability skills as well as the technical skills of students and the ability to solve complex technological problems in real-time.
Visual Communication
PROGRAM OUTCOMES (PO)
PO 1: To develop the ability to use critical, analytical & logical cognitive skills and analysis in visual communication.
PO 2: The graduates will be technically competent to excel in the media industry and pursue further higher studies.
PO 3: To gain knowledge and self-confidence in the distribution of project/research outputs in the fields of the media industry.
PO 4: Work responsibly and creatively as an individual or as a member or leader of a team and in all multidisciplinary environments.
PO 5: To communicate effectively by oral, written, graphical, and technical means and have competency in visual languages
PO 6: Independently reach and obtain information and develop an appreciation of the need for continuous learning.
PO 7: Apply knowledge of art history, theories and principles of drawing and design skills to modern applied art markets.
PO 8: To provide an adequate basic understanding of media Education among the students and to develop language abilities to inculcate writing skills and business correspondence.
PROGRAM SPECIFIC OUTCOMES (PSO)
PSO 1: To gain knowledge on communication elements and processes.
PSO 2: Enable the students to handle professional cameras.
PSO 3: Enable the students to create graphic and web designs.
PSO 4: Graduates will have effective communication skills, team spirit, ethical principles, and creative skills to succeed in media careers.
PSO 5: Graduates will possess the skills to develop technically and economically using their Knowledge in the industry.
Visual Communication
Semester
SEMESTER - I
Sl.No.
Course Category
Course Code
Name of the Course
L
T
P
C
S
TCH
1
HS
TLA2101/HLA2101/FLA2102
LANGUAGE - I
3
0
0
3
0
3
2
AE
ELA4104
ENGLISH - I
3
0
0
3
0
3
3
PC
IVCB0101
NTRODUCTION TO COMMUNICATION
3
0
0
3
1
3
4
PC
VCB0102
INTRODUCTION TO COMMUNICATION
3
0
0
3
1
3
5
AE
VCA0103
VALUE EDUCATION
2
0
0
2
0
2
PRACTICAL
6
PC
VCB0131
BASIC DRAWING PRACTICAL
0
0
6
3
2
6
7
PC
VCB0132
GRAPHIC DESIGN PRACTICAL
0
0
5
2
2
5
Total
14
0
11
20
6
25
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours
SEMESTER - II
Sl.No.
Course Category
Course Code
Name of the Course
L
T
P
C
S
TCH
1
HS
TLA2116/FLA2116/HLA2116
LANGUAGE II
3
0
0
3
0
3
2
AE
Course Category
ENGLISH - II
3
0
0
3
0
3
3
PC
VCB0116
PRINCIPLES OF ADVERTISING
3
1
0
4
1
4
4
PC
VCB0117
PHOTOGRAPHY
3
0
0
3
1
3
5
AE
VCA0118
MEDIA AND ENVIRONMENT
2
0
0
2
0
2
PRACTICAL
6
PC
VCB0141
2D DESIGN & PAINTING PRACTICAL
0
0
5
3
2
5
7
PC
VCB0142
STORYBOARD DESIGNING PRACTICAL
0
0
5
3
2
5
Total
14
01
10
21
6
25
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours
SEMESTER - III
Sl.No.
Course Category
Course Code
Name of the Course
L
T
P
C
S
TCH
1
PC
VCB0201
PRINCIPLES OF JOURNALISM
3
1
0
4
2
4
2
PC
VCB0202
MEDIA INSTRUMENTS
3
0
0
3
2
3
PRACTICAL
3
PC
VCB0231
BASIC PHOTOGRAPHY PRACTICAL
0
0
5
3
0
5
4
PC
VCB0232
DIGITAL ART & DESIGN PRACTICAL
0
0
5
3
0
5
5
PC
VCB0233
MAGAZINE PRODUCTION & LAYOUT DESIGN PRACTICAL
0
0
5
3
0
5
6
PC
VCB0234
SOFT SKILLS (WRITING FOR MEDIA)
0
0
4
2
0
4
Total
06
01
19
18
04
26
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours
SEMESTER - IV
Sl.No.
Course Category
Course Code
Name of the Course
L
T
P
C
S
TCH
1
PC
VCB02116
MEDIA PRODUCTION
4
0
0
4
1
4
2
PC
VCB02117
MEDIA CULTURE AND SOCIETY
4
0
0
4
1
4
PRACTICAL
3
PC
VCB0241
NEW MEDIA PRODUCTION PRACTICAL
0
0
5
3
0
5
4
PC
VCB0242
ADVANCED PHOTOGRAPHY PRACTICAL
0
0
5
3
2
5
5
PC
VCB0243
SOFT SKILLS (Anchoring Skills)
0
0
4
2
0
4
6
PC
VCB0244
SET DESIGN PRACTICAL
0
0
4
2
0
4
Total
8
2
18
18
6
26
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours
SEMESTER - V
Sl.No.
Course Category
Course Code
Name of the Course
L
T
P
C
S
TCH
1
PC
VCB0301
FILM STUDIES
3
1
0
4
2
4
2
DE
ELECTIVE – I
3
0
0
3
1
3
PRACTICAL
3
PC
VCB0331
TELEVISION PROGRAM PRODUCTION
0
0
6
3
0
6
4
PC
VCB0332
VIDEO EDITING PRACTICAL
0
0
6
3
0
6
5
PC
VCB0333
AUDIO PRODUCTION AND PODCASTING PRACTICAL
0
0
6
3
0
6
6
SE
VCB0334
INTERNSHIP – I*
*
*
*
2
0
0
Total
6
1
18
18
3
25
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours
*Students will undergo internship for a period of 30 days in a Print media or ad agency
SEMESTER - VI
Sl.No.
Course Category
Course Code
Name of the Course
L
T
P
C
S
TCH
1
PC
VCB0316
SOCIAL MEDIA CONTENT & DESIGN
3
1
0
4
0
4
2
PC
VCB0317
MEDIA BUDGETING & DISTRIBUTION
3
0
0
3
0
3
3
PC
VCB0318
MEDIA LAWS AND ETHICS
3
0
0
3
1
3
PRACTICAL
4
PC
VCB0341
SHORT FILM MAKING PRACTICAL
0
0
8
4
2
8
5
PC
VCB0342
AD FILM MAKING PRACTICAL
0
0
6
3
0
6
6
PC
VCB0343
INTERNSHIP 2*
*
*
*
4
0
0
Total
9
1
14
21
3
23
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours
*Students will undergo internship for a period of 30 days in a TV Channel
SEMESTER - VII
Sl.No.
Course Category
Course Code
Name of the Course
L
T
P
C
S
TCH
1
PC
VCB0401
MEDIA AND PUBLIC RELATIONS
4
0
0
4
1
4
2
PC
VCB0402
MEDIA RESEARCH METHODOLOGY
4
0
0
4
1
4
PRACTICAL
3
PC
VCB0431
VISUAL EFFECTS PRACTICAL
0
0
6
3
0
6
4
DE
ELECTIVE – II
0
0
6
3
1
6
5
DE
VCB0432
RESEARCH PAPER WRITING
0
0
4
2
0
4
6
SE
VCB0433
ON JOB TRAINING 1*
*
*
*
8
*
-
Total
8
0
16
24
3
24
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours
*Students will undergo on Job Training for a period of 45 days in a media organisation
SEMESTER - VIII
Sl.No.
Course Category
Course Code
Name of the Course
L
T
P
C
S
TCH
1
DE
ELECTIVE – III
4
0
0
4
1
4
2
PC
VCB0416
MEDIA MANAGEMENT
4
0
0
4
0
4
PRACTICAL
3
PC
VCC0451
DOCUMENTARY PRODUCTION
0
0
6
3
6
1
4
DE
VCC0452
DISSERTATION
-
-
12
6
10
12
5
SE
VCC0453
ON JOB TRAINING 2*
*
*
*
8
*
-
Total
8
0
18
25
12
26
L – Lecture; T – Tutorial; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours
*Students will undergo On Job training for a period of 45 days in a media organisation
Visual Communication
List of Department Electives
SEM
COURSE COURSE
COURSE CODE
NAME OF THE COURSE
L
T
P
C
S
TCH
Elective I
V
DE
VCC0351
ACOUSTICS & SOUND DESIGN
3
0
0
3
1
3
V
DE
VCC0352
VIRTUAL REALITY PRODUCTION
3
0
0
3
1
3
V
DE
VCC0353
DIGITAL MEDIA CONVERGENCE & CULTURE
3
0
0
3
1
3
Elective II
VII
DE
VCC0451
PUBLIC SERVICE AD FILMMAKING
0
0
6
3
1
6
VII
DE
VCC0452
VIDEO SONG FILMMAKING
0
0
6
3
1
6
VII
DE
VCC0453
3D ANIMATED AD FILMMAKING
0
0
6
3
1
6
Elective III
VIII
DE
VCC0466
COMMUNICATION FOR DEVELOPMENT
4
0
0
4
1
4
VIII
DE
VCC0467
ENVIRONMENT & HEALTH COMMUNICATION
4
0
0
4
1
4
VIII
DE
VCC0468
POLITICAL COMMUNICATION
4
0
0
4
1
4
M.Sc
Visual Communication
4 Years
Visual Communication
About the Program
As the world moves further into technology-based communication, it is important for professionals to understand the approaches and techniques the way content is designed and displayed. A degree in Visual Communication provides the skills to do that. The Visual communication program trains students for the communication needs of the industry and society. Students integrate prototyping, technology, aesthetics and context to develop strategies and solutions that give form to Print, Radio Television and Digital media environment.
Visual Communication
Vision
To encourage students to realize their creative potential and sharpen their skills in the field of media. The department aims at producing culture-conscious, development-oriented, socially responsible and committed media professionals
Mission
To make students work responsibly, creatively, and ethically as an individual or as a member or a leader of a team in all media related multidisciplinary environments.
To inculcate students to obtain effective communication skills, leadership quality, team spirit and creative skills to succeed in their professional careers
To provide value-based education to the students which addresses the social needs
Establish industrial interaction to improve the employability skills as well as the technical skills of students and the ability to solve complex technological problems in real-time.
Visual Communication
PROGRAM OUTCOMES (PO)
PO 1: To develop the ability to use critical, analytical & logical cognitive skills and analysis in visual communication.
PO 2: The graduates will be technically competent to excel in the media industry and pursue further higher studies.
PO 3: To gain knowledge and self-confidence in the distribution of project/research outputs in the fields of the media industry.
PO 4: Work responsibly and creatively as an individual or as a member or leader of a team and in all multidisciplinary environments.
PO 5: To communicate effectively by oral, written, graphical, and technical means and have competency in visual languages
PO 6: Independently reach and obtain information and develop an appreciation of the need for continuous learning.
PO 7: Apply knowledge of art history, theories and principles of drawing and design skills to modern applied art markets.
PO 8: To provide an adequate basic understanding of media Education among the students and to develop language abilities to inculcate writing skills and business correspondence.
PROGRAM SPECIFIC OUTCOMES (PSO)
PSO 1: To gain knowledge on communication elements and processes.
PSO 2: Enable the students to handle professional cameras.
PSO 3: Enable the students to create graphic and web designs.
PSO 4: Graduates will have effective communication skills, team spirit, ethical principles, and creative skills to succeed in media careers.
PSO 5: Graduates will possess the skills to develop technically and economically using their Knowledge in the industry.
Visual Communication
Semester
SEMESTER - I
Sl.No.
Course Category
Course Code
Name of the Course
L
T
P
C
S
TCH
1
HS
TLA2101/HLA2101/FLA2102
LANGUAGE - I
3
0
0
3
0
3
2
AE
ELA4104
ENGLISH - I
3
0
0
3
0
3
3
PC
IVCB0101
NTRODUCTION TO COMMUNICATION
3
0
0
3
1
3
4
PC
VCB0102
INTRODUCTION TO COMMUNICATION
3
0
0
3
1
3
5
AE
VCA0103
VALUE EDUCATION
2
0
0
2
0
2
PRACTICAL
6
PC
VCB0131
BASIC DRAWING PRACTICAL
0
0
6
3
2
6
7
PC
VCB0132
GRAPHIC DESIGN PRACTICAL
0
0
5
2
2
5
Total
14
0
11
20
6
25
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours
SEMESTER - II
Sl.No.
Course Category
Course Code
Name of the Course
L
T
P
C
S
TCH
1
HS
TLA2116/FLA2116/HLA2116
LANGUAGE II
3
0
0
3
0
3
2
AE
Course Category
ENGLISH - II
3
0
0
3
0
3
3
PC
VCB0116
PRINCIPLES OF ADVERTISING
3
1
0
4
1
4
4
PC
VCB0117
PHOTOGRAPHY
3
0
0
3
1
3
5
AE
VCA0118
MEDIA AND ENVIRONMENT
2
0
0
2
0
2
PRACTICAL
6
PC
VCB0141
2D DESIGN & PAINTING PRACTICAL
0
0
5
3
2
5
7
PC
VCB0142
STORYBOARD DESIGNING PRACTICAL
0
0
5
3
2
5
Total
14
01
10
21
6
25
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours
SEMESTER - III
Sl.No.
Course Category
Course Code
Name of the Course
L
T
P
C
S
TCH
1
PC
VCB0201
PRINCIPLES OF JOURNALISM
3
1
0
4
2
4
2
PC
VCB0202
MEDIA INSTRUMENTS
3
0
0
3
2
3
PRACTICAL
3
PC
VCB0231
BASIC PHOTOGRAPHY PRACTICAL
0
0
5
3
0
5
4
PC
VCB0232
DIGITAL ART & DESIGN PRACTICAL
0
0
5
3
0
5
5
PC
VCB0233
MAGAZINE PRODUCTION & LAYOUT DESIGN PRACTICAL
0
0
5
3
0
5
6
PC
VCB0234
SOFT SKILLS (WRITING FOR MEDIA)
0
0
4
2
0
4
Total
06
01
19
18
04
26
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours
SEMESTER - IV
Sl.No.
Course Category
Course Code
Name of the Course
L
T
P
C
S
TCH
1
PC
VCB02116
MEDIA PRODUCTION
4
0
0
4
1
4
2
PC
VCB02117
MEDIA CULTURE AND SOCIETY
4
0
0
4
1
4
PRACTICAL
3
PC
VCB0241
NEW MEDIA PRODUCTION PRACTICAL
0
0
5
3
0
5
4
PC
VCB0242
ADVANCED PHOTOGRAPHY PRACTICAL
0
0
5
3
2
5
5
PC
VCB0243
SOFT SKILLS (Anchoring Skills)
0
0
4
2
0
4
6
PC
VCB0244
SET DESIGN PRACTICAL
0
0
4
2
0
4
Total
8
2
18
18
6
26
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours
SEMESTER - V
Sl.No.
Course Category
Course Code
Name of the Course
L
T
P
C
S
TCH
1
PC
VCB0301
FILM STUDIES
3
1
0
4
2
4
2
DE
ELECTIVE – I
3
0
0
3
1
3
PRACTICAL
3
PC
VCB0331
TELEVISION PROGRAM PRODUCTION
0
0
6
3
0
6
4
PC
VCB0332
VIDEO EDITING PRACTICAL
0
0
6
3
0
6
5
PC
VCB0333
AUDIO PRODUCTION AND PODCASTING PRACTICAL
0
0
6
3
0
6
6
SE
VCB0334
INTERNSHIP – I*
*
*
*
2
0
0
Total
6
1
18
18
3
25
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours
*Students will undergo internship for a period of 30 days in a Print media or ad agency
SEMESTER - VI
Sl.No.
Course Category
Course Code
Name of the Course
L
T
P
C
S
TCH
1
PC
VCB0316
SOCIAL MEDIA CONTENT & DESIGN
3
1
0
4
0
4
2
PC
VCB0317
MEDIA BUDGETING & DISTRIBUTION
3
0
0
3
0
3
3
PC
VCB0318
MEDIA LAWS AND ETHICS
3
0
0
3
1
3
PRACTICAL
4
PC
VCB0341
SHORT FILM MAKING PRACTICAL
0
0
8
4
2
8
5
PC
VCB0342
AD FILM MAKING PRACTICAL
0
0
6
3
0
6
6
PC
VCB0343
INTERNSHIP 2*
*
*
*
4
0
0
Total
9
1
14
21
3
23
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours
*Students will undergo internship for a period of 30 days in a TV Channel
SEMESTER - VII
Sl.No.
Course Category
Course Code
Name of the Course
L
T
P
C
S
TCH
1
PC
VCB0401
MEDIA AND PUBLIC RELATIONS
4
0
0
4
1
4
2
PC
VCB0402
MEDIA RESEARCH METHODOLOGY
4
0
0
4
1
4
PRACTICAL
3
PC
VCB0431
VISUAL EFFECTS PRACTICAL
0
0
6
3
0
6
4
DE
ELECTIVE – II
0
0
6
3
1
6
5
DE
VCB0432
RESEARCH PAPER WRITING
0
0
4
2
0
4
6
SE
VCB0433
ON JOB TRAINING 1*
*
*
*
8
*
-
Total
8
0
16
24
3
24
L – Lecture; T – Tutorial ; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours
*Students will undergo on Job Training for a period of 45 days in a media organisation
SEMESTER - VIII
Sl.No.
Course Category
Course Code
Name of the Course
L
T
P
C
S
TCH
1
DE
ELECTIVE – III
4
0
0
4
1
4
2
PC
VCB0416
MEDIA MANAGEMENT
4
0
0
4
0
4
PRACTICAL
3
PC
VCC0451
DOCUMENTARY PRODUCTION
0
0
6
3
6
1
4
DE
VCC0452
DISSERTATION
-
-
12
6
10
12
5
SE
VCC0453
ON JOB TRAINING 2*
*
*
*
8
*
-
Total
8
0
18
25
12
26
L – Lecture; T – Tutorial; P – Practical; C – Credit; S- Self Study; TCH- Total Contact Hours
*Students will undergo On Job training for a period of 45 days in a media organisation
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