DEPARTMENT OF COMPUTER APPLICATIONS
About the Course
With the rapid proliferation and mushrooming of social networking sites and vivid online business transactions huge data/information is generated in a bigger way possessing volume, velocity, veracity, variety as traits/attributes tagged with it. The organizations are now in a race to deploy business analytical tools that are intelligent enough to decipher the hidden business strategies, decisions, trends and patterns that can significantly steer to achieve business excellence in a competition driven era. This program is focused on helping the student to harness the potential of "big data" to make more informed decisions at all levels of your organization.
The course is built on the concept of decision-making which requires both art (experience & intuition) and science (analytics) in the present complex marketplace. This programme also explores leading-edge information management tools and organizational strategies for capturing, organizing, and acting on data. Moreover the potential of unstructured, large-volume data on new product and service offerings is examined.