About the program

MA Mass Communication and Journalism program is designed to train students in the area of Broadcast Journalism, Print Journalism, and Online Journalism. The curriculum is prepared to offer a perfect blend of theoretical knowledge and practical exposure to the students through courses like Reporting, Editing, Audio-video production, Photojournalism, and Media writing. Students are encouraged to prepare portfolios, documentary production and research projects in the form of assignments. Students get exposure in the fields of television news production, public relations, corporate communication, and audiovisual communication.

Vision:

To encourage students to realize their creative potential and sharpen their skills in the field of media. The department aims at producing culture-conscious, development-oriented, socially responsible and committed media professionals.

Mission:

• To make students work responsibly, creatively, and ethically as an individual or as a member or a leader of a team in all media related multidisciplinary environments.
• To inculcate students to obtain effective communication skills, leadership quality, team spirit and creative skills to succeed in their professional careers
• To provide value-based education to the students which addresses the social needs 
• Establish industrial interaction to improve the employability skills as well as the technical skills of students and the ability to solve complex technological problems in real-time.

PROGRAM OUTCOMES (PO’s):

• PO 1: Apply the concepts of communication, its role, and importance in society and impart the knowledge of Journalism and Mass communication
• PO 2: To impart skills related to Information Communication Technologies (ICTs), including digital and media literacy and competencies.
• PO 3: To apply objectivity and critical thinking for communicating to the masses through various mediums such as short films, documentary Films, Television, advertising, PR campaigns, event management, and newspaper production for print.
• PO 4: Use research-based knowledge and research methods including design of experiments, analysis and interpretation of data, and synthesis of the information to provide valid conclusions.
• PO 5: Communicate effectively across various platforms of Media. At the end of the course will be having hands-on experience with extensive training and media exposure through formal internships.
• PO 6: Understand the impact of journalism in societal and environmental contexts, and demonstrate the knowledge of, and need for sustainable development
• PO 7: Design media content with social responsibility along with ethical and professional standards to meet the demands of the media environment at various levels including regional, national, and global
• PO 8: Function effectively as an individual, and as a member or leader in diverse teams, and multidisciplinary settings.

PROGRAM SPECIFIC OUTCOMES (PSO):

• PSO 1 – To teach the fundamental relations between society, culture, and communication.
• PSO 2 – To provide advanced knowledge on communication theories and models.
• PSO 3- Introduce students to the practical arena of communication tools to become effective communicators.
• PSO 4- To develop the learner into competent and efficient Media & Entertainment Industry ready professionals
• PSO 5 - The graduates will be technically competent to excel in the Media industry and pursue research studies.

Salient features

• Hands-on experience through live projects, workshops, and internships
• Students stay connected with industry throughout the course
• State-of-the-art facilities: Television studio, Sound Recording Theatre, Edit suite, Photography
• Studio, Multimedia lab
• Outcome-Based Curriculum
• International exchange

Career Prospects and Scope

• Journalist (Print & Electronic media)
• Content Creator/ Developer
• Public Relations Professional
• Film Director & Television Program Director
• Television Program Producer
• Digital Marketing Expert
• Ad/Documentary Film Maker
• News and Television Program Anchor
• Radio Jockey
• Photo Journalist