Dr. Ashok G. Verghese, Director, HITS has been honoured with Microsoft's Adoption of Social Media in Academia (ASMA) Convention Award at its 2nd Annual Convention and Awards on 31st August and 1st September 2018. ASMA is India’s first research-based initiative that provides an industry benchmark for the academia. Sharing the best practices of social media, it helps the academic world meet their objectives and increase its brand value. The convention had expert-led panel discussions, eye-opening keynotes, engaging presentations on how academic institutions can harness the power of social media for growth and global reach. The convention also threw actionable insights about how to take academic institutions and organizations to the next level utilizing digital and social media!