Centre for Business Simulations (CBS)

1. Dr. M. K. Badri Narayanan, Professor – Management
2. Dr. S. Usha, Associate Professor - Management
3. Dr. S. Chinnathambi, Associate Professor - Management
4. Dr. A. R. Nithya, Associate Professor – Management
5. Dr. Rhytheema Dulloo, Assistant Professor (S.G) - Management
6. Dr. Leena Jenefa, Associate Professor – Management
7. Mr. Ashok Kumar, Assistant Professor - Management

The Centre for Business Simulation is dedicated to delivering high-impact business simulation training using the state-of-the-art AIMA Bizlab software. This specialized facility is designed to equip students, aspiring managers, and professionals with the tools to sharpen their decision-making abilities in dynamic business environments. Through immersive, hands-on simulations, participants are placed in realistic business 
scenarios, where they can experiment with strategies, manage resources, and face real-time market challenges. This process hones critical thinking and situational decision-making skills, essential for navigating today’s competitive marketplace. 

The Centre offers a unique learning environment where theory meets practice, allowing participants to: 

• Test and apply management concepts in a controlled, risk-free environment 
• Make strategic decisions across different business functions, including marketing, finance, operations, and human resources 
• Experience the consequences of their decisions, refining their approaches to optimize performance 

Whether you are a student building a foundational understanding, an aspiring manager seeking practical insights, or a seasoned professional looking to enhance your strategic acumen, the Centre for Business Simulation provides an invaluable platform to develop and elevate your skill set. Embrace the future of business education with us, and prepare to lead with confidence and agility. 

The All India Management Association (AIMA) is the Voice of India’s Leaders and Managers, and the apex body of the management profession in India. 

Centre for Business Simulation is powered by AIMA Bizlab software.

AIMA Bizlab is a virtual business laboratory designed for aspiring professionals to offer the hands-on-experience in Management concepts and make them industry-ready. AIMA Bizlab is a state-of-the-art facility providing a platform to the students where they can take all the Business decisions related to Production, Marketing, Human Resource and Finance department with the help of simulation exercises. Business Simulation Exercises will help in improving problem solving, decision making and analytical skills of the students. These exercises will also help in sharpening their entrepreneurial competencies and capabilities. 
 

Dr.M.K.Badrinarayanan 
Head, CBS 
Email: cbs@hindustanuniv.ac.in