BBA in Digital Marketing Course

About the Program

Embark on a transformative educational journey with our Bachelor of Business Administration (BBA) in Digital Marketing program. This undergraduate degree is meticulously designed to equip students with the skills and knowledge needed to thrive in the dynamic world of digital marketing. Whether you're a creative thinker, a tech enthusiast, or a strategic planner, our comprehensive curriculum caters to a diverse range of interests within the exciting field of digital marketing. 

In an era where the digital landscape is continually evolving, our BBA in Digital Marketing is your gateway to staying ahead of the curve. The program provides a well-rounded education, covering essential aspects such as social media marketing, search engine optimization (SEO), content creation, analytics, and e-commerce strategies. By delving into both theoretical concepts and practical applications, students gain a deep understanding of the digital marketing ecosystem, preparing them for the challenges and opportunities that lie ahead. 

Unique Features

1. Industry-Relevant Curriculum: Our program is crafted in collaboration with industry experts to ensure that students acquire the latest skills and knowledge demanded by the ever-changing digital marketing landscape.
2. Hands-On Learning: Immerse yourself in real-world projects, internships, and case studies to apply theoretical concepts to practical scenarios. This hands-on approach fosters a deep understanding of digital marketing strategies and tactics. 
3. Cutting-Edge Technology Integration: Stay ahead of the curve with exposure to the latest digital marketing tools and technologies. From data analytics to marketing automation, our program ensures that you are well-versed in the tools that drive success in the digital realm. 
4. Global Perspective: Gain a global perspective on digital marketing trends and practices. Our curriculum reflects the international nature of the digital landscape, preparing you for a career that transcends geographical boundaries. The students shall also opt to study abroad under our Semester Exchange Programme or Summer School programmes offered by our partner universities across the globe. 
5. Opportunity to learn foreign language in curriculum: The students shall have an opportunity to choose and learn a foreign language in the curriculum which shall enhance your career opportunities globally. 

Electives pertaining to Digital Marketing

Apart from the core courses and the common courses offered to all under graduates specific electives pertaining to digital marketing are offered in each semester:

• Semester 1: Introduction to Digital Business Environment 
• Semester 2: Digital Technological Solutions 
• Semester 3: Social Media and Email Marketing 
• Semester 4: Search Engine Optimization and SEM; Digital Consumer Behaviour; Integrated Marketing Communication; Introduction to Website Design and Management. 
• Semester 5: Digital Business Strategies; Online Brand Engagement and Monitoring; Gaming and Mobile Marketing;  
• Semester 6: Web Analytics; Digital Advertising and Media Planning; AI in Digital Marketing. 

Career Opportunities

A BBA in Digital Marketing opens doors to a plethora of exciting career opportunities in the ever-expanding digital economy. Graduates can explore roles such as Digital Marketing Specialist, Social Media Manager: Craft compelling social media campaigns, manage online communities, and analyze performance metrics, 
SEO Analyst, ContentStrategist and E-commerce Manager. 
Whether you aspire to work for a global corporation, launch your own startup, or contribute to the success of a non-profit organization, a BBA in Digital Marketing equips you with the skills and knowledge to thrive in the digital era. Join us on this exciting journey and transform your passion for digital innovation into a 
rewarding and impactful career.