Communication Design

Communication design is a common approach for expressing a clear message With the help of strategic visual design. HITS' design programs aim to create an environment that promotes education while also encouraging innovation and social responsibility. The communication course is intended to enlighten, educate, and entertain people in such a way that the message is delivered and received in an appealing and efficient manner. A communication designer will be learning to communicate with the community through graphic design, animation, film editing, and video design after completing the course.

Vision

• To excel in innovation and collaborative research, promoting technical and entrepreneurial skills

Mission

• To provide a conducive academic environment with contemporary and innovative curricula imparting high quality education
• To offer state of the art laboratory infrastructure to enhance fundamental research
• To maintain an environment to work closely with industries to materialise collaborative and applied research
• To impart technical, managerial and lifelong learning skills, embedded with ethical values and social relevance.

PROGRAM'S EDUCATIONAL OBJECTIVES (PEO'S)

• PEO 1: Foundation for a successful career in all allied media industries through interactive learning process and quantifiable course outcomes in the program.
• PEO 2: Imparting knowledge and skills requisite for higher education and further Specializations in various diversified fields related to communication design.
• PEO 3: Creating avenues of learning in order to satisfy the learner’s academic interest, passion and career goals.

PROGRAM'S OUTCOMES (PO'S)

• Evolving creative understanding in areas of specialised media context to enable better learning through focussed quantifiable course outcomes.
• Deriving analytical solutions in day to day complex sociological situations that need communicative design intervention
• Application of Latest emerging technologies with adoption of emerging latest trends and processes.
• Creating Avenues for further research in communication design and in all its allied fields.
• Understanding the importance of sustainability through communicative design projects.
• Imparting the requisite ethics and values through academic works.

PROGRAM’S SPECIFIC OUTCOMES (PSO'S)

• PSO-1: To acquire knowledge to implement solutions in any creative contexts that need communication design solutions in the changing technological times.
• PSO-2: Impart knowledge to foster one’s career in any communication design related fields or in any allied fields of interdisciplinary nature.
• PSO-3: To Create avenues for higher studies and research for further Specialization of the acquired knowledge and skills in the areas of communication Design.
• PSO-4: To Establish Integrity, ethics and values in individual learners through understanding of societal concerns and resolutions arrived in academic project works.

A degree in communications design can lead to a career in web and multimedia design, graphic design or advertising. Potential employers include publishers, advertising firms, education institutions, corporations and design firms. Potential job titles include communications specialist, graphic designer, multimedia director and web designer.

Regardless of job title, individuals working as Communication Designers use their knowledge of computer software and hardware, project management skills and aesthetic judgement to create a visual design. These designs are aimed at reaching a target audience and relaying information about a company's product or service.

Career Options

The goal of the program is to prepare students for professional employment as communication designers in the areas of:

• Graphic Design, Typography / Print communication, User Experience Design, Information design, Interactive multimedia, Web communication, Video Film / Short Film Design, Animation Film Design

Specialization

User Experience Design in association with IMAGINxP, a knowledge partner, is being offered for all B.Des courses from the academic year 2020-21.