MA Mass Communication and Journalism programme is designed to train students in the area of
Broadcast Journalism, Print Journalism, and Online Journalism. The curriculum is prepared to offer a
perfect blend of theoretical knowledge and practical exposure to the students through courses like
Reporting, Editing, Audio-video production, Photojournalism, and Media writing. Students are
encouraged to prepare portfolios, documentary production and research projects in the form of
assignments. Students get exposure in the fields of television news production, public relations, corporate
communication, and audiovisual communication.

Motto:

To Make Every Man a Success and No Man a Failure

Vision:

To be an International Institute of Excellence, providing a conducive environment for education with a strong emphasis on innovation, quality, research and strategic partnership blended with values and commitment to society.

Mission:

• To create an ecosystem for learning and world class research.
• To nurture a sense of creativity and innovation.
• To instill highest ethical standards and values with a sense of professionalism.
• To take up activities for the development of Society.
• To develop national and international collaboration and strategic partnership with industry and institutes of excellence.
• To enable graduates to become future leaders and innovators.

PROGRAMME OUTCOMES (PO’s):

• PO1: Apply the concepts of communication, its role, and importance in society and impart
  the knowledge of Journalism and Mass communication
• PO2: To impart skills related to Information Communication Technologies (ICTs), including
  digital and media literacy and competencies.
• PO3: To apply objectivity and critical thinking for communicating to the masses through
  various mediums such as short films, documentary Films, Television, advertising, PR
  campaigns, event management, and newspaper production for print.
• PO4: Use research-based knowledge and research methods including design of experiments,
  analysis and interpretation of data, and synthesis of the information to provide valid
  conclusions.
• PO5: Communicate effectively across various platforms of Media. At the end of the course
  will be having hands-on experience with extensive training and media exposure through
  formal internships.
• PO6: Understand the impact of journalism in societal and environmental contexts, and
  demonstrate the knowledge of, and need for sustainable development
• PO7: Design media content with social responsibility along with ethical and professional
  standards to meet the demands of the media environment at various levels including
  regional, national, and global
• PO8: Function effectively as an individual, and as a member or leader in diverse teams, and
  multidisciplinary settings.

PROGRAMME SPECIFIC OUTCOMES (PSO):

• PSO1 – To teach the fundamental relations between society, culture, and communication.
• PSO2 – To provide advanced knowledge on communication theories and models.
• PSO3- Introduce students to the practical arena of communication tools to become effective communicators.
• PSO4- To develop the learner into competent and efficient Media & Entertainment Industry ready professionals
• PSO5 - The graduates will be technically competent to excel in the Media industry and pursue research studies.

• Hands-on experience through live projects, workshops, and internships
• Students stay connected with industry throughout the course
• State-of-the-art facilities: Television studio, Sound Recording Theatre, Edit suite, Photography
• Studio, Multimedia lab
• Outcome-Based Curriculum
• International exchange

• Career Prospects / Scope
• Journalist (Print & Electronic media)
• Content Creator/ Developer
• Public Relations Professional
• Film Director & Television Programme Director
• Television Programme Producer
• Digital Marketing Expert
• Ad/Documentary Film Maker
• News and Television Programme Anchor
• Radio Jockey
• Photo Journalist